Thrillophilia seems to have decent traction as per this report from Techcircle….Thrillophila doing 3 crores of revenue
The site indeed looks very well done and they have fantastic collection of short and long excursions.. But why did then only raise 1.25 crores of funding…. At a revenue of 3 crores, it should be valued at 15-20 crores atleast.. What is the interest of investor in holding less than 10%…??… Or is the valuation very less because bulk of revenues is coming from B2B…??
Limeroad, the Online Social shopping platform has launched a new initiative which enables to earn while promoting the products they like…
Source: LimeRoad allows users to earn
Limeroad enables users to create their scrap book in which they can add the items they like. They can later share the scrap book with their friends on the social network and they get a commission on the sale of items initiated through scrape-book.
A good scrap-booker can earn 10k a month….Here are the details
So it is, Social Referral Marketing, where the company gives incentive to users to market their product to other users…. very much similar to the existing MLM marketing popularized by Amway, but it utilizes the power of social network and also users need not buy items and become a member to start selling/promoting..
Also interesting is that Referral marketing on internet is moving from Site referral to item level referral. How would Limeroad ensure that every user gets the incentive based on his selling effort… eg. he only gets incentive for item A bought by users in his social network… ..
Once Upon A Time….Another beautiful song of Yanni from his album Dare to Dream..
This poem is dedicated to the spirit of this song which lets one delve into the past and remember the future which the past has shaped!
The Gardner
I sow the seeds of my sweat, to let the garden sprout,
As I till, I make you breathe – air & water.
When I dig you, I find you hiding the wounds of past failures & the Success,
While your flowers continue to radiate the happiness.
As I explore the shards of history,
I notice the bloody battles that have been fought over you, for you.
Man has become his own enemy,
In his quest to win, has killed many, only to get back to your womb.
While you hold closely the treasure of 100 others,
On whose bare body the success has trampled, And Succeeded.
Here Inside you, for every noble person,
There lie 100 others, who are not worthy enough,
But it is your infinite unbounded love that has accepted everyone.
For ages people have fought for you,
Unknowing that you already belong to them,
What you need is not a master,
But a gardener who takes the best out of you,
Who knows your worth, who makes you worth.
This is a very interesting post on Entrepreneur magazine which says that Entrepreneur feels like kids and are inquisitive. Here is the complete link
The article says….”Entrepreneurs tend to act like kids in a candy store. Nothing is off limits, everything is for the taking, and their inquisitiveness is as infuriating as it is contagious. When I asked Guide’s COO, Leslie Bradshaw, to describe how she thinks, and why she prefers the entrepreneurial approach to life, she responded without skipping a beat”
That made be think, if that is the case why we do not see too many Kidpreneur.
What I googled post that is interesting..
Kids Turned Enterpreneur
Couple of organizations working towards making Kidpreneurs..
KidPreneurs – It is a training organization and had books and shows for kids
8 Kid Entrepreneur to watch out for – There is an Indian also in the list
Kidpreneur Respurce Guide – How to make child into an entrepreneur
Forbes Article on Kidpreneur – Covers Kidworth
Kidworth claims to be able to allow kids to start a business in just minutes. This timeframe doesn’t seem to take product development into account, but the company’s platform streamlines the organizational requirements of running a business and leaves the burgeoning CEOs to focus on their products and services.
Kidworth has over 24,000 users, according to the company. It was founded by Rudy DeFelice, a former corporate lawyer turned tech start-up entrepreneur.
There is quite a bit of action in Online Real Estate space lately. While, the Indian market still remains largely driven by Newspaper Ads and Brokers, Housing.co.in has decided to venture into US and other Asian countries… And they have spent a whooping $1 million to buy Housing.com domain and special number in US.Housing.co.in to expand in USA
That’s a pretty bold move given that the big daddy Zillow.com is also only present in USA. All the best to Housing.co.in team!
From the consumer perspective I believe that, one needs to crack the dis-intermediation by eliminating brokers from the value chain. Housing.co.in model actually helps brokers to list properties for free, whereas the consumer needs broker-free market-place. Isn’t easy though.. Read this Why Zillow, Trulia and Redfin haven’t killed the real estate broker?
Online Only FMCG Brand!
With interesting e-commerce/ online startups springing everywhere, I wonder why nobody is thinking of online only FMCG brand.
Cracking the distribution has always been a strong entry barrier for a new FMCG player in the country. The distribution model favours the existing large players and only helps them diversify the product range.
For a new entrant, online only strategy can help in dis-inter-mediating the entire distribution channel, and also targeting the audience through digital marketing vs. spending crores of rupees on TV and print.
It is far more easier to create product differentiation in FMCG compared to clothes etc.. where we already have internet only brands like Zovi… Then why is nobody thinking of launching internet only FMCG brand.. I would think that packaged food is a right candidate for the same.
Shipping cost is ofcourse a concern, but can be accommodated in high value-low volume product… ex. packaged sweets, packaged namkeens etc..
Deliverance…….Another beautiful album of Yanni. Life moves so fast after listening to this song. Dedicated a poem this which talks about a quick successions of bad phase of life a person is going through..
The Autumn Season
As I traverse the memoryless path over the leaf-sole,
I find all the barren trees expose their soul.
Their beauty, their ego, that had made them so mean,
Today the dance in delight, as they grow lean.
The trees which were the darling of their bunglows,
And the bushes which covered his poverished hut,
Appear the same, as the humility dawns on them,
Good or bad, Rich or poor, they are but the seasons fad.
The wind from east blows leaves to the west,
And the Birds from the westfly back to their nest,
Their anxiety of transition is at best,
A means to realize that this autumn is mearly a test!!
As my emotions ger burried under my footsteps,
My perspective grows beyond the past and the future,
As I transencd my mind to peep into enldess hearts,
The east, the west, the mind, all apears to be a matter of name!!
As I listen to this amazing album of Yanni, my heart just floats in the air and I feel as if I am boundless !!
Follow your Heart
Let your heart go where it wants
Let not your rigidity haunt.
Winner is the one who inspite of fear does not daunts,
Take the control and empower you to write your own script and font.
Listen to the music within you
Respond to the artist who is playing the flute.
It might happen that it gets too late,
When you have nothing to do other than so submit to your fate.
The one who can make you sing a song,
He is the one where you belong.
So let loose yourself and do wat make you cheer,
Remove your heart from all kinds of useless fear !!
The Escapism
Sure the world is large enough,
So I became the castle,
But the voices followed everywhere…
Sure the world is large enough
So I became the forest,
And she blossomed in every tree…
Sure the world is large enough,
So I became the mountain,
But it could not stop feeling the wind…
Sure the world is large enough,
So I became the sea,
And the tides longed for her….
Sure the world is large enough,
So I became the cloud,
But it could hear the whisper of rainbow….
Sure the world is large enough,
So I became the star,
And it could not stop twinkle…
Sure the world is large enough,
So I hid myself in a pebble,
But the mud etched her memory…
Sure the world is large enough,
So I went into the womb of solitude,
Only to find her again…
My Dream
Dream weaves like a music in my life,
My ‘Self’ rises in its aspiration,
The burning desire causes its precipitation.
Like a formless cloud it starts engulfing me,
I start sailing along, with the hope it will find its home,
When it will rain to spread the greenery all around.
But it will have to pass the muster of Sun’s heat,
Where it can burst during its incubation,
In its peregrenation, only to form another formless cloud.
Its end will it achieve one day,
The rainbow will be born,
My Pride, My sweat, My chef-d’oeuvre.
Keys to Imagination....
Empowering Leaders 300 Words at a Time
O'Santorini 