Monthly Archives: January 2014

My Dad, Today as I remember you,

My eyes get soft & wet, as tears wait on the fringe!

I clear my glasses every few minutes, in true hope to see you again…again

My hopes soon fade into bittersweet melancholy,

As your absence reminds me of all those years you were nearby!

*

I remember the days when kid in you played with me,

I remember the days when you gave me the inspiration to be!

I remember the days when we passed our time playing board games,

I remember the days you took over the kitchen to make your favorite curry.

I remember the days when as my friend you help me untangle my life,

I remember the days you took us for vacations to beaches,

I remember the days when as ‘grown up’ I got into squabbles,

I remember the days you gave me car keys with a confident yes,

I remember the days when I left the ‘present’ for my future

I remember the days when I used to rush to house to meet you and mom,

I remember all those days when you hid your sorrow to gave us smiles,

These are the leaves of my life; I can only turn, but cannot stitch!!

The emptiness it has left cannot be explained; and expressed by my cold demeanor

*

I know, you are still watching me; guiding me with your invisible hand,

My dreams always chase you, as if you were always here,

My actions always mirror you, as if I am part of your orchestra,

My thoughts always wander to see how it all can be reversed!!

*

I still hope that one day you will give me a surprise,

I still hope that one day I would be able to shed my tears; knowing that I will not have do that again.

I still hope that one day you will re-appear to stay with all of us!

I remembrance of my beloved dad Shri Rajeev Bhandari

5 Things to take for Product strategy of Internet company

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Be Remarkable

Today an average consumer is bombarded by all kinds of messages everyday and he has less and less time to look at them. Only way a consumer can remember you if your (Product) Design is remarkable. Therefore it is important that you not only make your UI elements good looking, but also let it stand out.

Don’t Design for Mass Market

Mass media marketing is far less effective today as the mass market consumers prefer to ignore you in this world of hyper communication. Therefore don’t design a product which large audience will find good, but rather design product which Early Adopters will like (and others might not like). These early adopters will spread your word and convince the mass consumers.

Connect the Tribe

As earlier mentioned that you should design for early adopters who would spread the word. For the early adopters to spread the word, you need to first connect the tribe ( early adopters).  You need to understand what drives these people at the highest level.  Communicate as much as possible with the tribe and also connect them with other early adopters. Once they feel connected, they would spread the word for you.

Less is More

Having too many features does not necessarily mean that your product is good. A minimalist product with focus on details of few features is far better than a product having lot of sub-standard features.

Help your consumer choose  from choices

Too many choices confuse consumer. Categorize your products in simple categories so that consumers can navigate through maize of choices.  If your product objective requires the consumers to take multiple decisions, navigate him from decisions which involves simple decisions to decision which involves complex choices.  Let the consumer start simple and then increase complexity.

 

References

  1. http://www.ted.com/talks/seth_godin_on_sliced_bread.html
  2. http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html
  3. http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html