Category Archives: Product

Can You Change the World? – Mr. Product Manager.

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Do you DAY DREAM of product which will change the world for better, for ever ?

Do you believe that you can see the world through a PRISM which exposes the intricate details the way it operates ?

Do you get PAINED by gaps in the offerings in a industry and do you wish to solve it?

Do you at times just want to listen to soothing music and let your CREATIVE juices flow?

Do you see yourself PASSIONATELY talking to the audience on how your product will change future?

Do you have the guts to CHANGE the present by moulding user behaviour and evangelizing your product?

Do you want to SIMPLIFY the complex use cases you see around you?

Can you think of COMPLEX scenarios and create a workflow around them?

Are you ANALYTICAL enough to understand the micro-behaviour of consumers?

Do you have the OWNERSHIP drive to conceptualize, create and popularize your product?

Can you EXECUTE your vision by orchestrating the entire process working between technology, design, business teams and top management?

Do you want to CREATE the next Apple?

Do you want the chuck the job and be an ENTREPRENEUR?

If your answer is re-sounding yes for all the above questions, you should be talking to us!!

At RealtyCompass, we are working hard to solve the agony the consumer goes through while looking for a house.  Everyday we are hatching tons of ideas everyday and are hungry for more!!  We are looking for serious product managers, who can not only hatch ideas, but can also nurture and grow it.

You are SMART, GENIUS, CREATIVE, ANALYTICAL, ORCHESTRATOR. But the proof of the pudding is in eating !!

If you think, you are the RIGHT guy, send us a very brief note summarizing your views on RealtyCompass and what would you like to change in it as a product manager…..

You can mail the same at hr@realtycompass.com

Nimesh Bhandari

CEO, http://www.realtycompass.com

5 Things to take for Product strategy of Internet company

Be Remarkable

Today an average consumer is bombarded by all kinds of messages everyday and he has less and less time to look at them. Only way a consumer can remember you if your (Product) Design is remarkable. Therefore it is important that you not only make your UI elements good looking, but also let it stand out.

Don’t Design for Mass Market

Mass media marketing is far less effective today as the mass market consumers prefer to ignore you in this world of hyper communication. Therefore don’t design a product which large audience will find good, but rather design product which Early Adopters will like (and others might not like). These early adopters will spread your word and convince the mass consumers.

Connect the Tribe

As earlier mentioned that you should design for early adopters who would spread the word. For the early adopters to spread the word, you need to first connect the tribe ( early adopters).  You need to understand what drives these people at the highest level.  Communicate as much as possible with the tribe and also connect them with other early adopters. Once they feel connected, they would spread the word for you.

Less is More

Having too many features does not necessarily mean that your product is good. A minimalist product with focus on details of few features is far better than a product having lot of sub-standard features.

Help your consumer choose  from choices

Too many choices confuse consumer. Categorize your products in simple categories so that consumers can navigate through maize of choices.  If your product objective requires the consumers to take multiple decisions, navigate him from decisions which involves simple decisions to decision which involves complex choices.  Let the consumer start simple and then increase complexity.

 

References

  1. http://www.ted.com/talks/seth_godin_on_sliced_bread.html
  2. http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html
  3. http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html