Thrillophilia seems to have decent traction as per this report from Techcircle….Thrillophila doing 3 crores of revenue
The site indeed looks very well done and they have fantastic collection of short and long excursions.. But why did then only raise 1.25 crores of funding…. At a revenue of 3 crores, it should be valued at 15-20 crores atleast.. What is the interest of investor in holding less than 10%…??… Or is the valuation very less because bulk of revenues is coming from B2B…??
Limeroad, the Online Social shopping platform has launched a new initiative which enables to earn while promoting the products they like…
Source: LimeRoad allows users to earn
Limeroad enables users to create their scrap book in which they can add the items they like. They can later share the scrap book with their friends on the social network and they get a commission on the sale of items initiated through scrape-book.
A good scrap-booker can earn 10k a month….Here are the details
So it is, Social Referral Marketing, where the company gives incentive to users to market their product to other users…. very much similar to the existing MLM marketing popularized by Amway, but it utilizes the power of social network and also users need not buy items and become a member to start selling/promoting..
Also interesting is that Referral marketing on internet is moving from Site referral to item level referral. How would Limeroad ensure that every user gets the incentive based on his selling effort… eg. he only gets incentive for item A bought by users in his social network… ..
There is quite a bit of action in Online Real Estate space lately. While, the Indian market still remains largely driven by Newspaper Ads and Brokers, Housing.co.in has decided to venture into US and other Asian countries… And they have spent a whooping $1 million to buy Housing.com domain and special number in US.Housing.co.in to expand in USA
That’s a pretty bold move given that the big daddy Zillow.com is also only present in USA. All the best to Housing.co.in team!
From the consumer perspective I believe that, one needs to crack the dis-intermediation by eliminating brokers from the value chain. Housing.co.in model actually helps brokers to list properties for free, whereas the consumer needs broker-free market-place. Isn’t easy though.. Read this Why Zillow, Trulia and Redfin haven’t killed the real estate broker?
Online Only FMCG Brand!
With interesting e-commerce/ online startups springing everywhere, I wonder why nobody is thinking of online only FMCG brand.
Cracking the distribution has always been a strong entry barrier for a new FMCG player in the country. The distribution model favours the existing large players and only helps them diversify the product range.
For a new entrant, online only strategy can help in dis-inter-mediating the entire distribution channel, and also targeting the audience through digital marketing vs. spending crores of rupees on TV and print.
It is far more easier to create product differentiation in FMCG compared to clothes etc.. where we already have internet only brands like Zovi… Then why is nobody thinking of launching internet only FMCG brand.. I would think that packaged food is a right candidate for the same.
Shipping cost is ofcourse a concern, but can be accommodated in high value-low volume product… ex. packaged sweets, packaged namkeens etc..
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