Tag Archives: DTH

Twitter on Airtel TV and its impact on TRPs

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Airtel TV announced a one of its kind convergence product where your tweets can be seen in DTH. Read more to understand the impact it might have in long term on TRPs

While the product perse looks very innovative, I still fail to understand the proposition for the consumer.  Why should a consumer see tweets on a Big Screen when he can see tweets on the mobile phone in his lap while watching his favorite program on TV.  Especially, when he will anyways have to use his mobile phone to re-tweet or reply to a tweet.

Shall we call it a triumph of Social Media, which has compelled Airtel to bring it in its stable apart from channel content, or shall we call it a triumph of Big Screen in India and tweeter wants to use that channel to grow its usage in India.  Confusing !!

Essentially what Airtel TV is telling consumer to fidget with the device and de-focus their attention on mobile device while watching their favorite program on TV.  TV Channels for obvious reasons will not be happy if the product takes off since it would mean decrease in their TRPs in long term…which might not be good for Airtel TV as well in the long run..

And now the big question.. who is paying whom for the activity? Is twitter paying Airtel for increasing the usage or Airtel pays Twitter for bringing in the offering?

For news reference, Read this!

YouTube on your Idiot box

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It is rumored that Google is talking to DTH providers in India to have Youtube on your idot box.  This is the story on Economic Times

What puzzles me is that how can Youtube be accessed from TV in the current framework of hardware and remote capability. The existing remotes do not facilitate textual search, nor does the current hardware supports 2-way server client communication as it is only a dumb broadcasting framework,

At best, what YouTube can do is that collate Trending videos of the day and have the users choose them and play. That is not interesting and so un-youtube..

Also, if somehow Youtube is able to crack it technically and evolve the DTH architecture, will the existing content providers ( channels) like Youtube and DTH shaking hands.  Afterall, once you have Youtube on your set-top box, all you need is Youtube and no channel subscription because of the crowdsourced ( aka pirated) videos.